Meet The Founder
With nearly two decades of experience at a prestigious international airline, I’ve had the privilege of traveling the world — but my true passion has always been jewellery. I’ve long loved wearing real diamonds, gold, and precious stones, and dreamt for years of building a brand of my own.
That dream took a deeply personal turn during a holiday when I lost the solitaire diamond from my ring. Despite every effort, I never found it. The heartbreak made me reflect on how I wear jewelry — and how vulnerable real pieces can be. Just a few months later, my mother lost her diamond necklace while attending a destination wedding. Days later, she recalled leaving it in the resort's locker — but it was never recovered. Her loss, too, was permanent.
These moments sparked a powerful realization: women deserve to wear beautiful, high-quality jewellery that looks just like real gold and diamonds — without the fear of loss or damage.
That’s how Bineeta’s Jewel Box was born. I set out to create jewellery that women — mothers, daughters, and brides alike could wear confidently to weddings, celebrations, and special occasions. Pieces that carry the elegance of real jewels, without the stress of losing something irreplaceable.
Through extensive research and travel across India, I explored the rich traditions of jadau, kundan and moissanite jewelry. The result is a thoughtfully curated collection of skin-friendly, lightweight, intricately crafted designs — made to celebrate every woman’s unique style, without compromise.
What started as a personal need soon became a passion-driven venture, embraced by family, friends, and women looking for convenience, elegance, and peace of mind. Bineeta’s Jewel Box is more than just jewellery—it’s the freedom to shine confidently, anywhere and everywhere.
With love and gratitude
Bineeta